As well as finding the invites shown to us by visiting professional Joe Gilmore from Quibk really inspiring and relevant to what I am doing, (see blog post), I also was impressed with his publication design. I'm a bit stuck with my publication design brief so seeing lots of examples of well designed, interesting pieces makes me more excited to get started, and gave me lots of ideas.
The publications are quite interesting because of a few factors, such as:
- a mix of different stocks in the same publication, sometimes to separate different sections, and to allow some pages to be printed with only one colour
- a mix of typefaces and styles can also keep things interesting and standing out from other publications
- a good quality cover can be simple but effective, especially the examples printed on to really nice quality textured fabric
- a subtle use of a print finish can make a really simple cover stand out
- don't just print on to paper, really consider stock choice and its relevance to the piece
- experiment with different types of binding, such as spiral bound books for a change
- people will love to interact with publications with fold out pages
- the colour choice is really important and a special spot colour may be what makes a piece stand out
No comments:
Post a Comment