As I have found out from looking into the psychology of shopping, the way a store is set out can really effect whether customers buy anything or come back. Graphic design / typography / illustration can be an important part of this, so here are some examples of things that could inspire us:
Store Layouts / Shop Windows / Store Signs
- Love these new lights in Topshop.
- Mix of letter sizes / caps and non caps / and different colours all work well together to create something that looks new and modern
- Works well placed next to the unusual shape rail underneath
- All the clothes are given lots of space, which suggests exclusivity, which is something I learned about while reading about the psychology of shopping
- Hanging the letters is an interesting way of displaying the shops name
- Works well with the mannequins
- Can see into shop behind it to see whats available which is better than a poster which blocks the view
- Could be quite easy to re-create something like this
- This Oasis window display is an interesting illustration
- Is quite unusual so makes you look further
- Looks exciting and unique but don't know what its about
- So much going on here, really captures attention
- Mix of posters, lights, clothes and props
- Creates a scene that makes you stop and stare
- Illustrations featuring the clothes available
- An interesting choice, different from just using mannequins or photographs of models in the clothes
- Creating a themed scene with the clothes
- Seems like there is a bit of a story behind it, might make you stop and look closer
- Seems fun and attractive
- Pantone bag for Mango
- Mix of poster showing the available colours and bags
- Well known store signs in Selfridges, play on words
- Got people talking, still remembered today
- Urban Outfitters window displays are what attract a lot of people in and they are known for featuring some interesting designs
- This hand painted logo is a lot more interesting than just using a sticker
- The attractive designs make you want to look at what is in store
- Again, its better doing things like this than blocking the view of the store with huge posters
compared to peacocks...
There is so much space here that could have been used in a creative way, but Peacocks windows don't even have mannequins in, just posters saying that there is a sale on. The posters don't represent the type of clothes that are in store, so if you were walking past and didn't already know about the kind of clothes Peacocks sells, you probably wouldn't even look twice. Always having a sale on is not necessarily a good thing, it can just make the customer think that you just sell rubbish.
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