Saturday, 28 April 2012

Product / Range / Distribution... Stylish Packaging

As packaging is something I haven't looked at in a while, I thought I would look through some design inspirations websites to see some clever and well designed subject specific examples. This is a starting point as I don't have a design direction at the moment.



What you can do with wrapping paper... I could create wrapping paper which is basically a page from the book to wrap the products..

http://www.clipper-teas.com/home


These teas are Alice in Wonderland inspired. The simple vector characters are instantly recognisable and look fun, but not too young. This would be perfect to create something like this. The packaging itself is simple, letting the design speak for itself. I like how the text is a feature of the characters, and I could do something like this but using a quote from the book.


Lots of products in this range:





These examples are simplistic but stylish. I like the idea of sealing things with a sticker, this is something I think I'll do. Maybe I will keep my designs as simple as possible like in this example, as it means everything works as a set and looks sophisticated, so it appeals to the target audience. I like the extra finishing touch of the use of ribbon, so I would like to add a finishing touch to my packaging.



I like how the images on these bottles feature different patterns. I've tried creating patterns before and its something I've enjoyed, so if I could communicate some of the memorable imagery from alice in wonderland in the form of a pattern this could be a nice way of presenting my work.





Another nice simple packaging range, showing the importance of stock choices, which is something I need to think about. The colours stand out well against the stock they have been printed on. A good range of products are covered, and this is something I would like to do, rather than just spend time creating one product.



I like how the images come off the side of the product here rather than being placed right in the centre. I will have to experiment with the positioning of my images on my packaging rather than just placing them in the first place they go.



Again, another use of pattern, this time for the background, working subtly to decorate this bottle. A patterned background is something that could work for me to allow the type to stand out in my design, which is something I decided I initially wanted to do.


Another example of tea bag packaging. I like how each different flavour has its own limited colour scheme, with a decorative patterned background, but the band around the middle ensures the important information is easily readable. I will have to consider readability of my text especially if I am including long quotes from the book. I am going to be working to a limited colour scheme also, as this is something that was written in the M&S brief.


A good mix of type and image here. The packaging is really simple so that both elements can stand out without being too over powering. The contrast of black and white adds to the packaging. I think I could create something like this and hopefully this would allow my products to appeal to my target audience.


This packaging has a mix of modern with the type choice and vintage with the illustrations. As Alice in wonderland is an old story that I bringing to a modern audience, I could try and mix the two styles together to appeal to the audience but to keep the original charm of alice in wonderland.


Another mix of type and image that works well, with a simple colour scheme to stop it from look childish.


Here a good range of products have been designed for, so that everything that is needed is included. I like how the packaging isn't just a simple box, but is different to what else is available. I want to find an interesting packaging net so I will have a play around with different nets before deciding. 


I like the little labels around these examples of packaging. This is something I will be doing as the 'drink me' bottle Alice picks up has a label around it. I like how in the first example the product is wrapped up to make it seem even more special, this could be a nice luxurious touch to add to my designs.


Thursday, 26 April 2012

Product / Range / Distribution... Vector Illustrations

I found these gorgeous books, illustrated by Alison Oliver, and would love to create something like this. The books are aimed at babies but I think these designs are more for those who appreciate design and illustration. I would love to be able to illustrate like this and I think trying out a new style could be good for me.



















I included the photos of these lovely books on my design direction boards, however, after deciding on my target audience, the response in the crit was that these books weren't really suitable for the target audience and were more appealing to women rather than men. It was suggested that I should concentrate on a type based design, and if including illustrations they should be simpler. However, I do really like these books and would love to create illustrations inspired by these in the future.


Tuesday, 24 April 2012

Product / Range / Distribution... Initial Research

I started out by researching picnic packaging that was made out of card rather than an actual picnic basket. I actually struggled to find many examples, all I could find were the other entries to this M&S brief, and I didn't really want to look at them in too much detail as I didn't want to end up copying another entry.


Picnic Baskets



I'd seen this flat pack picnic set from Cath Kidston in store a while ago, and think it looks really good and would definitely make a stylish picnic perfect for a summers day. However I remember it was quite expensive so I don't know if it sold too well. I think my picnic pack would be more successful as it would contain everything needed for the picnic, where you still have to make the food yourself here, so people are probably more likely just to buy food when they're out.


The Boxsal is an Eco-friendly picnic bag which is fully compostable and recyclable. It’s the perfect replacement for the traditional wicker basket you took for picnics. It is not only sturdy but also fashionable and has super cool looks, So next time you want to take a break from the routine and head out for an impromptu picnic, don’t worry about how to pack your picnic stuff.


GRAZE BOX







While the graze box is more for lunch times, its still an example of a portable box for carrying food that is environmentally friendly, and is careful not to waste material meaning the profit is higher as they will be spending less on material. I want to make my picnic pack as environmentally friendly as I can, and also keep costs down, so that I can sell the box to a younger audience that who already shop at M&S, to prove that M&S is not just for older people, and to change the stereotypes of what people think. Graze boxes are similar to what I am trying to do, as they literally contain everything you need, including the napkin and the leaflet with nutritional information.

Product / Range / Distribution... [Children's Books]

I started out by looking at children's books to see the type of illustrations that were in them. This is before I decided on my target audience, and this was more to get me thinking when I was a bit stuck about what the brief was about, as it was going to be a mix of the M&S Perfect picnic one and the Puffin books one. I really like the style of illustration featured and would like to try something like this when it is suitable.

The Bad Tempered Ladybird





Children's books from the 1970's




Photography of fairy tale books




Friday, 13 April 2012

Self-initiated Brief... Seed Packaging

I have been looking at modern and vintage seed packaging, as I thought about including some seeds with my book, but also, this is relevant to my subject as a whole. I want this packaging to match in with the style of the book, so I will be using a paper cut flower for each seed packet. I've researched existing seed packaging to get an idea of what is already out there, and to help me consider where I will place the text.

MODERN DESIGNS






I like these simplistic designs as they are modern, clean and it is obvious what the seeds are for. My designs will be mainly focused on the image as these are. I like the ones that look as if they are printed on to recycled paper, and could be screen printed. This hand made feel matches the hands on activity of gardening. My seed packets will also look hand made, as they will contain my flowers.

VINTAGE DESIGNS


I really like these vintage seed packets, and they are relevant as the Secret Garden is quite an old story, however, I think a more modern approach to my seed packaging will match the style of my 3d scenes. These are really interesting to look at and I like the bright colours, and decorative typography.