Brief 4 / Organic Theme

I was a bit stuck about where to start with the organic theme that was suggested to me by others, instead of the black and white theme I was going for, so decided to look on pinterest for some general crafty ideas that were produced using the kind of stocks I will be using, to help get me started.

Organic envelopes / invites / cards

A lot of the designs posted for this theme were actually for wedding invites, which was quite useful to look at, as I will be creating high quality invites also.

Looking at these images, as well as organising a little mini crit with others sparked up some ideas about how to progress.

Ideas:

: Create your own stamp to go on the front 

: Consider the address label and how this will fit in with the design

: Could laser cut in to wood

: Could print on to cotton (A3 £3 RGB colours)

: Sewing machine stitch envelope

: Go with organic craft theme, makes more sense than the black and white

: Look on pinterest for invite design research

: Use handmade paper

: Make the pieces collectable

: Could have a pattern inside the envelope

Brief 4 / Luxury Print Finishes

Benwells

Benwells are specialists in print finishes as you can see from these beautiful examples. The examples include embossing, textured surfaces, flocking and foiling, spot varnish, duplexing and die cutting. Often a few of these finishes are combined, but the simplicity of the designs means that they still look sophisticated. The stocks are luxurious and great quality and I would love to propose that some of my MCD centre branding was printed with a certain print finish, because it would reflect the sophisticated theme I want to get across, and set the centre apart from its competitors. These finishes make products more exciting, and more like a keepsake rather than a throw away piece, which is what I want to achieve. I will consider these print finishes while designing my products.

Brief 1 / Typography Doodles

This font MTF Doodlewhats has helped me think of some of the patterns I could doodle around my letterforms for the style of typography I want to create for the greetings card brief. I think these doodles will appeal to the target audience of teenage girls, but still look good rather than looking a bit cheesy like most cards out there for the target audience range.

__

Here are examples of how typography can be combined with doodles to create really detailed results which look good and are interesting to look at. It is important with my cards that the messages will be easy to read, and I think when the type is plain, leaving all the detail to the background, is when this works best. Also, keeping the designs to one colour, and just letting the doodles stand out seems to work best.

I could use a variety of mediums to create my doodles, from biros, fine writers, pencils, inks etc. I want the messages to look more like well designed art work than a scribble in the back of someones notebook though!

Brief 1 / Font Choices

Here are loads of examples of the type faces I have looked at to inspire my hand drawn typography practises. I have chosen them because I think they would work well being hand drawn, and some of them are actually hand drawn initially. For my drawings, I have been creating my messages using different letters and having a mixture of upper and lower case, to keep my designs looking fun and appealing to the target audience.