Task:
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Read more: Today at the London Design Festival: V&A Maps by Michael Johnson — Imprint-The Online Community for Graphic Designers For great design products, visit our online store: MyDesignShop.com
Find at least 5 diverse examples of the effective/creative use of print in the following areas of design:
- Branding and Identity
- Packaging and Promotion
- Publishing & Editorial
- Information & Wayfinding
You should aim to identify design work from a range of commercial/cultural references, target audiences and creative contexts.
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Branding & Identity
What is branding and identity? [Justcreativedesign]
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This identity scheme is flexible, carefully created to have visual consistency over a range of elements.
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Packaging & Promotion
What is packaging and promotion?
- Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use.
- Packaging contains, protects, preserves, transports, informs, and sells.
- Packaging also refers to the process of design, evaluation, and production of packages.
- Promotion is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.
- (Boxes on shelves, things we wear, things we hold while using something, point of sale units, banners, floor graphics,& more….)
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Drinking water - thedieline
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Dog biscuit packaging - yaelmiller
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Oliver Munday - Museum of Unnatural History
style used in poster used in packaging
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Publishing & Editorial
What is publishing and editorial?
- Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public.
- Traditionally, the term refers to the distribution of printed works such as books and newspapers but design publishing includes the stages of the development, acquisition, copyediting, graphic design, production (printing) of Magazines, Novels, Coffee table books, Manuals, Reference books etc.
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This beautiful cover is for a book about letterpress, and therefore, all the covers were letterpress printed, onto heavy 100 point thickness recycled cover boards. The boards were printed with day glo ink. There is a contrast of raw and refined due to the bright colour next to the gray board.
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Rob Ryan
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Yearbook
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Beyond These Walls - ok-rm
These simple publications for this exhibition use just one colour on different stocks to effectively print
The concept; a diagrammatical analogy focused on the physical and spacial relationships between the works and the space
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Information & Wayfinding
What is information and way finding?
- Information graphics (infographics) are graphic visual representations of information, data or knowledge. These infographics present complex or unfamiliar information quickly and clearly. (Harry Beck-Underground Tube map is a good example)
- Traffic signs and other public signs rely heavily on information graphics, such as stylised human figures, icons and emblems to represent concepts such as yield, caution, and the direction of traffic. Public places such as transit terminals usually have some sort of integrated "signage system" with standardised icons and stylised maps.
- Technical manuals and instructions make extensive use of diagrams and infographics. Newspapers often use infographics to describe something that is either complex or unfamiliar. A visual example might be how many London busses high is Mount Everest.
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Leeds College of Art exhibition map
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Airport Signs
Airport Signs
The bright, attractive colours used for the gates and symbols stand out across the black background of these airport signs. They are designed to stand out against everything else in the busy airport.
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This guide takes as its subject the area from Old Street to Hackney Wick, exploring and uncovering delights old and new, places to eat and drink, cultural centres, shops and markets. Even veteran east Londoners are likely to learn of new places to visit.
The map features a Brazilian butcher on Mare Street and a Mexican food and supplies warehouse off Hackney Road; a candle shop and paper bag supplier, pubs, cafés, and even some galleries. The 99 entries represent the very best east London has to offer.
This is a collaboration with the excellent Herb lester Associates. It is A2 (420x594mm) folded to A6 (105x148mm), and litho printed in the UK on recycled paper.
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These infographics pieces are from Wired magazine
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(We) decided to create different maps of the museum, based on notable people’s favourite items. We drew up lists of people that we and the museum thought would select an interesting and unusual ‘journey’ through one of the world’s greatest museums."
According to Johnson, each map reflects the personality of the individual but also conforms to an overall style. Particularly notable was Johnson's "unusual ‘map fold’ that creates the illusion of many pieces of paper, but is just folded from one piece of paper."
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