Colour for print
Using examples of design for branding & identity, packaging & promotion, publishing & editorial, information & wayfinding explore the following colour systems:
CMYK (process)
Spot Colour (2 or more)
Monochrome & Tints (solid colour and half-tone)
In order to develop a significant awareness of print production methods, you will need to identify at least 2 examples of each colour process from each of the four areas of design.
Packaging and Promotion
CMYK 1 + 2 spot colours
Innocent Fruit Smoothies
CMYK 2
Project Thirty Three is a fantastic blog that features vintage album covers that have been scanned and archived by the owner of Seattle based used vinyl store, Jive Time Records. Lovely.
overprinting
Spot colour 1
The neutrals used in these packaging designs are associated with history and a nature aesthetic.
Spot colour 2
EBay is perhaps the ultimate online destination for used goods, so it only makes sense that the site is taking its hand-me-down sensibilities a step further with the eBay Box: a shipping container designed to be sent from sellers to buyers and back until the container becomes a soggy heap of post-recycled mud. The box, which is made out of 100% FSC-certified material, features water-based inks and requires minimal tape to close.
The box idea was the grand prize winner at eBay's annual Innovation Expo, a celebration of creative ideas from eBay employees. Designed for "simple green shipping," eBay believes that a single box reused five times could save nearly 4,000 trees, 2.4 million gallons of water, and conserve enough energy to juice up 49 homes for a year.
EBay will send out a pilot run of 100,000 boxes in October to all sellers who request them. Recipients can log on to a special website to report on the status of their boxes (and track them as they move from place to place), and after a few months, eBay will evaluate the program and figure out how to proceed.
Monochrome & Tints 2
Publishing and Editorial
CMYK 1
Wired Magazine
CMYK 2 + Spot Colours
Spot colour 2
Hyde Park Picture House 2 colours + stock
Monochrome & Tints 2
Information and Wayfinding
CMYK 1
CMYK 2
Spot colour 1
Spot colour 2
Typographic Catalogue
This is a catalogue of St Bride's Library's typographic collections. Historical context of the library considered, the library houses contemporary collections, with the back modern style. References to libraries history. Stock inspired by brown paper envelopes , old things
Monochrome & Tints 1
Proposal for the New York Times Sunday Magazine (Feb 2011). The infographics displays a set of data about the most influential celebrities on Twitter (most re-tweeted or active tweeters) against the celebrities with most twitter-followers (early 2010), to find out who really is the most influential on the social network.
Tints are used to make this 2 colour + stock piece colourful
Monochrome & Tints 2
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